It’s been a little while and that’s because I’ve been hard at work on my next offering “The Earth Shall Weep.” Speaking of which let me introduce you to one of the producers who is going to make this record one for the ages.
This dude is one of the most promising beatsmiths I have heard in a long time, while you take in the tracks above I want you to take note of 3 things:
1- Atmospheric Synths: it’s easy to pound a few keys on a keyboard but it’s hard to make those keys count. This player practically gives a clinic on that– lot’s of different textures but one style. Aspiring producers take notes
2- Bombastic Drums: I know it can hypnotic to stumble upon just the right drum pattern. You hear the kicks, you hear the snares, the hi-hats tie it all together plus that conga line you threw in was the TRUTH. All well and good but what “hip-hop” producers must bear in mind is that us rappers are in an all out WAR for attention. Our opponents Dub-step DJ’s, Euro-pop icons, Norwegian Black metal and a laundry list of others. What always baffles me is how hip-hop can forget the drums. Well, I’m here to say it can happen and don’t get left behind because you drank your own Kool-Aid. Play with the drums!!! Build them up, break them down, throw this here and that there, do what ever is necessary, just remember, that vibe you catch when you’re two blunts deep and banging your next “masterpiece” out on studio grade speakers, is very different from the vibe that John Q. Hipster is gonna catch when your DJ buddy plays your jam at the “cool” watering hole. I know John Q. Hipster is a dick, but he’s got bread, and we all need a little more of that so keep him interested (we all know he has a short attention span)
3- Switch It Up (But Not Too Much)- What impressed me most about In Depth Jay was his ability to establish a style without becoming a one-trick-pony while at the same time switching things up and keeping things interesting. This is the most delicate balance. Yes, you have to go with what works. True, if it ain’t broke don’t fix it. Still, taking the same action and expecting different results is the definition of insanity. I’m not saying that insanity is a bad thing but, if you pump out the same beat 60 times your not going to get 60 more listeners. Remember that YOU are the music professional and your AUDIENCE are laymen (for lack of a better word) so what you may see a “subtle differences” may come off as “the same ol’ song and dance.” Don’t be afraid to scrap the formula, but at the same time do it your way.
Thank you for indulging me, I just wanted to help a fellow hard-working artist out while sharing my creative views on music. I hope this was enjoyable, or at least tolerable.
PEACE N HAIRGREASE